Targeted Windows Mobile Advertising in uCONVERT2

We’ve rebuilt the ads system in the More Applications screen to be clearer and more user-friendly. But what does all this mean?

• Information for Users
• Information for Advertisers
• Advertise your Windows Mobile App for Free

For Users

First of all we know we know you don’t want adverts getting in the way – so the only place they will appear is in the more applications menu. If you don’t want to view them, you don’t have to.

High Quality, Relevant and Useful Applications

These won’t be adverts in the traditional sense. Every advert must be for a Windows Mobile application, and every one that will be shown to you will be compatible with your device and have a free or trial version available for direct download which will be tested and scanned for viruses by our team before it is approved.

The adverts are designed to be short and touch friendly. Each advert contains the application name, a short description, a small logo or screenshot and links to a free/trail download and the applications’ website. Probably better to show you:

We’ve limited the maximum number of adverts shown to 4 currently, to ensure you only see high quality applications.

Privacy

For tracking, we use a hash of your device ID. This allows us to uniquely identify advert clicks, but there is no way to track this back to your device. This information will never be supplied to advertisers or third parties.

Here are all the things we use when targeting application adverts to your device:

• Device platform (OS)
• Device type (e.g. Touch Diamond, HD2)
• Device screen resolution (e.g. VGA/WVGA)
• The current language uCONVERT is displayed in
• Whether you are using the Lite version of uCONVERT or not

An advertiser will be able to know for instance, that a user using an English HTC HD2 who has purchased uCONVERT clicked on their advert at 9pm on a Sunday night, but they won’t have any way to tell who that user is, where they are or what their name is.

We’d never supply any information that could be used to uniquely identify you such as your name and address; and we don’t ever supply any information from customer records to anyone for any purpose whatsoever! (*except if we were legally required to do so)

For Advertisers

Get your application noticed – with over 30,000 downloads, advertising in uCONVERT is a perfect way to get your Windows Mobile application advertisement delivered to people who use Windows Mobile applications, and want more!

Delivering highly relevant adverts only to the users who choose to see them ensures that every view of your advert is highly likely to lead to a goal conversion for you. The adverts are designed to be eye-catching and touch-friendly. The typical ad format looks like this:

Targeting

You can choose to run one advert for all devices/resolutions, or separate adverts for each one. Here are all the options available to you:

• Device platform (OS)
• Device type (e.g. Touch Diamond, HD2)
• Device screen resolution (e.g. VGA/WVGA)
• Language
• Whether the user has purchased uCONVERT or not

We limit the maximum number of adverts targeted at any one unique device configuration at a time to 4 currently to ensure each advert gets a good placement in the menu.

Priority

So what determines where your advert will appear in the list? Since all adverts delivered to a device must be compatible with it we’ve limited it to one metric at the moment – something we call priority.

Quite simply, the greater the priority, the higher up the list it will appear. Exactly where in the list depends on the priority of the other adverts.

Pricing

We’re currently working the pricing model and we’d like to hear from anyone interested.

Priority points would be charged a flat rate of $0.99 for each point for each advert.

Free Advertising

That’s right, to get the ball rolling and some feedback on the system, we’re offering two weeks of free advertising to anyone interested if you get in touch before the 31^st of March. Just send an email to contact@uconvert.us with the following information about your Windows Mobile/Pocket PC app:

• Application name
• Brief description of the application
• Developer or publisher
• Application logo/icon sized 100×100 pixels
• URL of trial/free download together with the file size in KB or MB and the file format
• URL of application or developers website
• Compatible Windows Mobile versions
• Compatible Screen resolutions
• Supported languages

Related Posts

1. 

   uCONVERT featured on XDA-Developers, Video Review on Best Windows Mobile Apps

   On the 22^nd of Feb uCONVERT 2.3.0 featured on the XDA Developers Portal keep reading ›
2. 

   What’s Coming in uCONVERT 2.3.0

   Based on the feedback and requests we’ve had from several of you, we’ve decided to implement several changes in uCONVERT keep reading ›
3. 

   What’s Coming in uCONVERT 2.4.0

   The next version of uCONVERT, 2.4.0 is only a few weeks away keep reading ›

Tags: advertise, more applications, uconvert

This entry was posted on Monday, March 1st, 2010 at 1:06 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.